Crescent Communities Brings Main Street Charm to Orlando Suburb with NOVEL Parkway Grand Opening
ORLANDO, Florida (Dec. 5, 2024): Crescent Communities, a nationally recognized, market-leading real estate investor, developer, and operator of award-winning mixed-use communities, recently celebrated the official grand opening of NOVEL Parkway. Actively leasing in Sanford, Florida, with convenient proximity to the serenity of Lake Monroe and ample shopping and dining destinations, NOVEL Parkway blends indoor comfort with lush outdoor-inspired spaces, offering residents abundant access to Central Florida’s serene natural beauty and exciting urban escapades.
Inspired by the relaxed, warm atmosphere of Florida’s iconic main street town centers, NOVEL Parkway makes it easy for residents to both engage with their community and enjoy a laid-back lifestyle through its resident programming, including its regular Main Street Market Pop-Ups featuring local artisans and vendors, and its slate of amenities that bring the outdoors in. These include an open-air yoga and CrossFit lawn accessed through the state-of-the-art fitness club; private barre and spin studios; a spacious resort-style pool with fountains, cabanas, hammocks, and festoon lighting; a Gear Lounge, providing residents a space to borrow, clean, and prep outdoor equipment for their next adventure; a NOVEL Cafe in collaboration with long-standing partner Land of a Thousand Hills Coffee; an indoor fireside lounge; and even a Paw Spa and Bark Yard to keep furry residents clean and entertained.
“Our aim with NOVEL Parkway is to create a community that offers a sense of adventure and tranquility for residents seeking both convenience and a connection to nature," said Ricky De Camps, Crescent Communities’ Director of Development. “NOVEL Parkway is a key part of Crescent Communities’ continued growth across Florida, where we’re dedicated to developing highly differentiated residences that reflect the vibrant character of each region. By combining thoughtfully designed amenities with authentic local touches, we’re creating spaces that not only meet the needs of our tenants but also celebrate the unique qualities of Florida’s most desirable destinations.”
The four-floor, 325-unit community includes a mix of one-, two-, and three-bedroom residences that seamlessly blend modern comforts with outdoorsy Floridian design. Each unit includes Samsung stainless steel appliances with French door refrigerators and slide-in glass-top ranges; bright quartz countertops with deep, restaurant-grade stainless sinks; expansive bathroom vanities with modern backlit lighting; and a combination of glass and tile throughout to create a sleek, modern aesthetic.
Partners on the community include equity investor Heitman; lender Wells Fargo; general contractor Doster Construction; LRK, Inc. acting as lead architect; and Madden, Moorhead, & Stokes, LLC as civil engineers. Landscape architecture is being performed by Dix Hite and interior design by CID Design Group.
Crescent Communities is actively expanding its multifamily footprint across Florida, continuing its proven history of establishing award-winning communities with NOVEL Nona in Orlando, NOVEL Independence Park and NOVEL Beach Park in Tampa, and RENDER Legacy Trail near Sarasota, all currently in lease up. While Crescent’s Class A NOVEL brand delivers luxury residences in urban environments, RENDER focuses on developing best-in-class suburban multifamily communities with local character at a more approachable cost.
Nationwide, Crescent Communities continues to experience significant growth with $7.2 billion of residential and commercial investments and developments in various stages of construction, operations, and planning. That pipeline includes 15,300 multi- and single-family build-to-rent units; 58,000 square feet of complementary retail space; and 7.5 million square feet of office, industrial, and life-sciences facilities. With a focus on environmental sustainability and wellness, Crescent Communities is a leading recipient of LEED, NGBS (National Green Building Standard), Fitwel, and WELL certifications.
Photography of NOVEL Parkway can be found here, including assets of its Grand Opening Pop-Up Main Street Market.
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About Crescent Communities:
Crescent Communities is a nationally recognized, market-leading real estate investor, developer, and operator of mixed-use "communities." We create high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 86 multifamily communities and 25 million square feet of commercial space. Crescent Communities has offices in Charlotte, DC, Atlanta, Orlando, Nashville, Dallas, Denver, and Phoenix. Our multifamily communities are branded NOVEL, RENDER, and HARMON by Crescent Communities, our industrial developments are branded AXIAL by Crescent Communities, and our life science developments are branded THE YIELD by Crescent Communities.
