Crescent Communities’ Newest Triangle-Area Multifamily Community Celebrates Grand Opening
RALEIGH, North Carolina (March 14, 2025): Crescent Communities, a nationally recognized, market-leading real estate investor, developer, and operator of mixed-use communities, today announced the grand opening of NOVEL Morrisville, a 336-unit multifamily community designed to transform the ordinary everyday into the extraordinary any day by embracing the power of play in every aspect of the resident experience.
For most apartment communities, the idea of play is an afterthought – but NOVEL Morrisville uniquely emphasizes fostering community through thoughtfully curated spaces and activities that place play at the forefront of the living experience. From high-energy recreation to moments of casual connection, its amenities include:
- Full-scale indoor rock-climbing wall
- Community library with board games, video games, and outdoor games like bocce, croquet, spikeball, and more
- 3,000-square-foot dog park for play with four-legged friends
- Clubroom featuring a four-screen TV wall and bar with shuffleboard and retro arcade games
- Two-story fitness center with nods to the region’s favorite collegiate and professional sports and a second-floor outdoor yoga terrace
- Private half-mile resident-only walking trail
- Saltwater pool with cabanas and a grilling station
- On-site Land of a Thousand Hills Cafe & Social with spacious seating and handcrafted beverages and food offerings for residents and guests to enjoy
- Directly adjacent to indoor go karting and skydiving experiences in addition to the Wake Competition Center
“The Triangle is known for offering an innovative, active lifestyle, yet there has been a gap in multifamily communities that truly foster play as part of daily life. NOVEL Morrisville fills that void, offering a dynamic living experience unlike anything else in the region,” said Michael Tubridy, Crescent Communities’ Managing Director for the Carolinas. “At NOVEL Morrisville, we’ve reimagined what it means to truly enjoy and thrive where you live, integrating play and connection into every space. From game nights with neighbors to impromptu rock-climbing sessions, our goal is to create an environment where residents can effortlessly embrace the things that bring them joy every single day.”
NOVEL Morrisville is located within a walkable master-planned community anchored by the Wake Competition Center sports complex, a multi-sport facility and practice home of the NHL’s Carolina Hurricanes. Conveniently located within minutes of Raleigh-Durham International Airport (RDU), Research Triangle Park, Downtown Cary, Lake Crabtree and the Crabtree Creek Greenway, and Park West Village, the community offers the perfect balance of work, play, and connection, making it easy for residents to embrace an active and fulfilling lifestyle.
Featuring a mix of studio, one-, two-, and three-bedroom residences and ten carriage-style townhomes, each apartment home elevates modern living with luxury design, including nine and ten foot ceilings, bright quartz countertops, stainless steel appliances, oversized kitchen cabinets, move-in ready in-unit Wi-fi, and large private balconies in select units.
Financial partners for NOVEL Morrisville include equity partner GID and lender U.S. Bank. Additional partners include construction by Crescent Communities Construction, architecture firm and interior designer Hord Coplan Macht, and civil engineer and landscape architect Kimley-Horn.
Crescent Communities has previously developed several premium for-rent properties in the Triangle region, including the currently leasing NOVEL Cary and NOVEL UHill, which broke ground in late 2024. Its legacy multifamily communities include Berkshire Main Street, formerly Crescent Main Street, and Berkshire Ninth Street, formerly Crescent Ninth Street. Crescent also maintains a significant commercial presence in the Triangle with its two life science developments: THE YIELD North and THE YIELD Holly Springs.
Nationwide, Crescent Communities continues to experience significant growth with $7.2 billion of residential and commercial investments and developments in various stages of construction, operations, and planning. That pipeline includes 15,300 multi- and single-family build-to-rent units; 58,000 square feet of complementary retail space; and 7.5 million square feet of office, industrial, and life-sciences facilities. With a focus on environmental sustainability and wellness, Crescent Communities is a leading recipient of LEED, NGBS (National Green Building Standard), Fitwel, and WELL certifications.
Photos of the grand opening at NOVEL Morrisville are linked here.
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About Crescent Communities:
Crescent Communities is a nationally recognized, market-leading real estate investor, developer, and operator of mixed-use "communities." We create high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 86 multifamily communities and 25 million square feet of commercial space. Crescent Communities has offices in Charlotte, DC, Atlanta, Orlando, Nashville, Dallas, Denver, and Phoenix. Our multifamily communities are branded NOVEL, RENDER, and HARMON by Crescent Communities, our industrial developments are branded AXIAL by Crescent Communities, and our life science developments are branded THE YIELD by Crescent Communities.
